Home > Tech > TVs

This Samsung TV looks like framed art when you turn it off

No more ugly black rectangles.
 By 
Raymond Wong
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

Why does a TV need to look like a big black rectangle in your living room when it's turned off? It doesn't have to be that way.

That's the premise of Samsung's "The Frame" TV, which the company announced Tuesday would be available to consumers sometime this spring.

First debuted at CES 2017, the TV is designed to look like a framed photo when you're not binging Game of Thrones on it.

When the TV's special "Art Mode" is activated, instead of switching off all the pixels, the screen displays one of 100 pieces of art.

Mashable Light Speed
Want more out-of-this world tech, space and science stories?
Sign up for Mashable's weekly Light Speed newsletter.
By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up!

"Paired with the numerous options for art layouts and colors, as well as customizable accessory options including interchangeable bezels and an optional Studio Stand, it truly complements the user’s living space," Samsung says in a press release.

Samsung still hasn't shared details for The Frame (what's the size, resolution, outputs, etc?). Pricing also wasn't announced, but I'd wager it's going to be expensive since it's no ordinary TV.

I got to take a look at The Frame at CES with my very own eyes and I can confirm the TV looks almost exactly like framed art. I failed to pick out The Frame from a wall filled with framed art, and actually had to ask a Samsung representative to point to the TV. Embarrassing for a tech guy, I know.

Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

The only real spec we know about The Frame is that it'll support "Invisible Connection" (a single, thin cable that connects to an output box) and "No Gap Wall-mount" (lets you mount the TV right against the wall with, well, no gap).

Topics Samsung

Mashable Image
Raymond Wong

Raymond Wong is Mashable's Senior Tech Correspondent. He reviews gadgets and tech toys and analyzes the tech industry. Raymond's also a bit of a camera geek, gamer, and fine chocolate lover. Before arriving at Mashable, he was the Deputy Editor of NBC Universal's tech publication DVICE. His writing has appeared on G4TV, BGR, Yahoo and Ubergizmo, to name a few. You can follow Raymond on Twitter @raywongy or Instagram @sourlemons.


Recommended For You

This Samsung 55-inch Class QLED 4K Smart TV with Samsung Vision AI is 20% off
Samsung 55-Inch Class QLED Q8F 4K UHD Smart TV

How to watch Samsung Galaxy Unpacked live: See the debut of Samsung's next-gen Galaxy devices
close-up of woman holding samsung galaxy z flip 6


How to turn your Instagram location on or off
Two phone screens show Instagram Maps in action.

More in Tech
Meta Connect 2025: Everything to expect
Mark Zuckerberg, chief executive officer of Meta Platforms Inc., wears Orion augmented reality (AR) glasses



Amazon announces dates for Prime Big Deal Days, aka October Prime Day 2025
open amazon prime shipping box filled with headphones, smartphone, camera, and clutch bag

Stay prepared with this Anker power station for its lowest price yet
Anker Power Bank Power Station on green and yellow abstract background

Trending on Mashable
NYT Connections hints today: Clues, answers for September 16, 2025
Connections game on a smartphone


Wordle today: Answer, hints for September 16, 2025
Wordle game on a smartphone

NYT Strands hints, answers for September 16, 2025
A game being played on a smartphone.

NYT Pips hints, answers for September 16, 2025
A phone with the Pips logo.
The biggest stories of the day delivered to your inbox.
These newsletters may contain advertising, deals, or affiliate links. By clicking Subscribe, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy.
Thanks for signing up. See you at your inbox!