This Samsung TV looks like framed art when you turn it off
Why does a TV need to look like a big black rectangle in your living room when it's turned off? It doesn't have to be that way.
That's the premise of Samsung's "The Frame" TV, which the company announced Tuesday would be available to consumers sometime this spring.
First debuted at CES 2017, the TV is designed to look like a framed photo when you're not binging Game of Thrones on it.
When the TV's special "Art Mode" is activated, instead of switching off all the pixels, the screen displays one of 100 pieces of art.
Apple AirPods Pro 3 Noise Cancelling Heart Rate Wireless Earbuds
—
$219.99
(List Price $249.00)
Apple iPad 11" 128GB Wi-Fi Retina Tablet (Blue, 2025 Release)
—
$279.00
(List Price $349.00)
Amazon Fire HD 10 32GB Tablet (2023 Release, Black)
—
$69.99
(List Price $139.99)
Sony WH-1000XM5 Wireless Noise Canceling Headphones
—
$248.00
(List Price $399.99)
Blink Outdoor 4 1080p Security Camera (5-Pack)
—
$159.99
(List Price $399.99)
Fire TV Stick 4K Streaming Device With Remote (2023 Model)
—
$24.99
(List Price $49.99)
Bose Quiet Comfort Ultra Wireless Noise Cancelling Headphones
—
$298.00
(List Price $429.00)
Shark AV2511AE AI Robot Vacuum With XL Self-Empty Base
—
$249.99
(List Price $599.00)
Apple Watch Series 11 (GPS, 42mm, S/M Black Sport Band)
—
$349.00
(List Price $399.00)
WD Elements 14TB Desktop External USB 3.0 Hard Drive
—
$169.99
(List Price $279.99)
"Paired with the numerous options for art layouts and colors, as well as customizable accessory options including interchangeable bezels and an optional Studio Stand, it truly complements the user’s living space," Samsung says in a press release.
Samsung still hasn't shared details for The Frame (what's the size, resolution, outputs, etc?). Pricing also wasn't announced, but I'd wager it's going to be expensive since it's no ordinary TV.
I got to take a look at The Frame at CES with my very own eyes and I can confirm the TV looks almost exactly like framed art. I failed to pick out The Frame from a wall filled with framed art, and actually had to ask a Samsung representative to point to the TV. Embarrassing for a tech guy, I know.
The only real spec we know about The Frame is that it'll support "Invisible Connection" (a single, thin cable that connects to an output box) and "No Gap Wall-mount" (lets you mount the TV right against the wall with, well, no gap).
Topics Samsung
Raymond Wong is Mashable's Senior Tech Correspondent. He reviews gadgets and tech toys and analyzes the tech industry. Raymond's also a bit of a camera geek, gamer, and fine chocolate lover. Before arriving at Mashable, he was the Deputy Editor of NBC Universal's tech publication DVICE. His writing has appeared on G4TV, BGR, Yahoo and Ubergizmo, to name a few. You can follow Raymond on Twitter @raywongy or Instagram @sourlemons.
